January 23, 2022

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Business The Problem Solver

CMTC Aids Foodstuff Manufacturer Increase Profits with Improved Packaging Design

TORRANCE, Calif.–(Enterprise WIRE)–California Production Technological know-how Consulting® (CMTC) not too long ago engaged with Synear Meals Usa to support the corporation broaden its distribution by updating its branding and packaging.

Synear Meals Usa was founded in 2015 in Chatsworth, California as a subsidiary of Synear Food items, a leading frozen food items enterprise that opened in 1997 in Zhengzhou, China. Synear Foods Usa distributes to Asian outlets across the U.S. and is centered on high-excellent substances and reliable innovation.

Synear Food items United states was efficiently advertising its frozen foods solutions to U.S. stores that catered to Chinese individuals but required to appreciably broaden distribution of its dumpling products by launching into mainstream stores. Even though the item packaging appealed to Chinese customers, it did not have the branding and “look & feel” to bring in common U.S. customers. The corporation had started preliminary conversations with Costco and was seeking aid with branding and packaging layout before subsequent conferences with Costco and other U.S. stores.

CMTC partnered with Synear Food items Usa to generate a candidate listing of new model names, carry out a preliminary trademark research, and finalize identify assortment. CMTC then developed a new universal graphic logo that labored for all probable Synear products qualified to the mainstream U.S. market place, and created eye-catching packaging that stood out and communicated the products’ features and assets.

As a outcome, Synear Food items Usa appreciably boosted its products sales—the firm seasoned a $500,000 enhance in profits and has added 10 jobs. The corporation also reports an improve in productiveness as a consequence of their function with CMTC.

Synear Food items United states of america’s COO Judy Zhu says of the knowledge, “After working with CMTC, we generated fantastic gross sales – consumers definitely favored the new branding and packaging. As a final result, we are now in talks with Costco. CMTC supplied on-time and qualified help just when we desired it. I would really endorse CMTC to other brands.”

For more facts about CMTC’s business solutions, get in touch with Rachel Miller at rmiller@cmtc.com or 310-984-0096.

About California Manufacturing Technology Consulting® (CMTC)

Founded in 1992, California Producing Technologies Consulting® (CMTC) is a non-public non-income corporation that supplies specialized help, workforce growth, and consulting expert services to modest and medium-sized suppliers through the condition of California. CMTC operates as aspect of a Nationwide Community via a cooperative settlement between the Hollings Manufacturing Extension Partnership (MEP) of the Countrywide Institute of Expectations and Engineering (NIST) underneath the U.S. Department of Commerce for the State of California.

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