October 16, 2021

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Business The Problem Solver

BlueJeans by Verizon reimagines virtual functions to generate model loyalty and internet marketing excellence

What you have to have to know:

  • New BlueJeans Activities solution capabilities and associate integrations streamline digital celebration methods

  • New Forrester facts highlights essential organization problems and chances for marketers to improve digital/hybrid events technique to accomplish accomplishment

  • Buyers reveal achievements in executing virtual situations in new and interesting methods

BASKING RIDGE, N.J. – According to a recent Forrester Consulting study of key decision makers of promoting occasion strategies, 66 % of firms are having difficulties to reach the same achievement from digital functions that they would get from in particular person functions, with 94 p.c getting seasoned difficulties with their present virtual/hybrid gatherings application. To get a ahead glance at addressing these worries, Verizon Business these days declared new BlueJeans Events functions and husband or wife integrations designed to help bolster the digital celebration experience.

As digital and hybrid party volumes are expected to enhance by 36 % soon after the pandemic, organizations will need the suitable tools to help them meet their advertising and advancement plans. With new capabilities developed to increase the in general attendee knowledge and enhance how moderators can customize their gatherings, BlueJeans Gatherings addresses essential advertising and marketing and interaction prerequisites to boost audience engagement for use instances this kind of as webinars/webcasts, brand activations, tradeshows/conferences and other reside situations.

The newest enhancements to the BlueJeans Functions platform consist of:

  • HTML Embed Enhancements: Party hosts now have the capacity to deploy individual BlueJeans Activities widgets for chat, Q&A, and polling on any HTML webpage to enhance an embedded livestream participant. This overall flexibility supplies hosts with the skill to entirely customise their landing webpage surroundings to ensure consistency with brand name things or other Celebration demands. Moreover, shut captioning is now absolutely supported within just embedded BlueJeans Activities for no additional demand.

  • Occasion Customizations: Additional maximizing the attendee practical experience, Occasion hosts now have the potential to add any mp3 file up to 10MB to deliver attendees with a custom-made audio playlist before the function begins and once the celebration wraps. For event invitations, admins can now incorporate their company identify inside of the ‘from’ discipline to make sure communications replicate the proper branding.

  • Presenter Assist: Internet hosting secure occasions is mission critical for companies that existing delicate content for inside audiences. Even though Restricted Gatherings allow admins to continue to keep unwanted participants from becoming a member of by way of area-particular invitations, admins now have the capacity to permit exceptions and invite specified external presenters to be a part of, even though making sure the integrity of the Event. Making it possible for speakers, emcees, and event professionals to hash out last-minute logistics with an exceptional team chat box, BlueJeans Occasions now enables “backstage chat” for presenters and moderators to remove confusion and streamline conversation among on-digital camera and driving-the-scenes contributors.

  • MootUp Integration: Now in the BlueJeans Application Network, MootUp delivers a powerful new dimension to viewers engagement by pulling BlueJeans Situations into MootUp immersive 3D spaces. Organizers can produce, personalize and model their own 3D digital planet the place avatars can discover, mingle and interact in their Events.

  • Zapier Integration: Zapier makes it possible for admins to hook up a selection of apps to BlueJeans Occasions to streamline celebration logistics and guarantee interconnectivity with a host of advertising automation platforms. These integrations will make it much easier for Entrepreneurs to attain visibility into attendee engagement throughout the full Event lifecycle.

Unlocking Value from Virtual Occasions

The same Forrester study, commissioned by BlueJeans, identified that more than 80 per cent of firms concur that with improvements to their digital or hybrid functions technique, they can realize the similar or greater results as in-particular person activities. All those who search further than the clear stopgap techniques to changing facial area-to-encounter activities to digital gatherings will be additional most likely to execute on the exact mix of technological know-how and artistic that underpins delivering a superior, personalized digital expertise.

To superior assist marketing and advertising groups and companies as they operate to build a much more polished and qualified glance and come to feel for their digital and hybrid activities, prospects can now faucet into Premium Output Products and services, run by The Palmer Team. Functioning in partnership with award-successful broadcast and occasion producers, these high quality products and services offer finish-to-finish generation capabilities to assist customers provide remarkable on-model encounters that are streamed at scale with BlueJeans Events.

As marketers seem for new strategies to placement their organization for market management and advancement, digital and hybrid occasions will become additional purposefully built-in into the in general advertising and marketing method. Consumers these types of as Adobe and NASCAR are now applying BlueJeans Activities to reimagine their promoting approach to effectively satisfy shopper and partner anticipations and attain engagement, advertising, and product sales goals—driving bigger worth within and outside the house of their organizations:

Adobe

Use Case: Virtual Tradeshow/Conference

“BlueJeans performed an critical purpose in the shipping of Birds of a Feather, a peer-to-peer networking encounter, and Meet up with the Teams, a Q&A session with the products groups developing Photoshop, Premiere Professional and Illustrator.  These 2 elements of our virtual event toolkit assisted make Adobe MAX 2020 a entirely electronic, immersive encounter that includes keynotes, learning classes, and social activities for 56 hrs nonstop,” reported Thomas Finet, Senior Internet marketing Technology Architect, Adobe. “By embedding BlueJeans Functions widgets right on to MAX internet pages, we were being ready to personalize information surrounding our dwell sessions and model viewing experiences from commencing to end. This intended that every little thing from the qualifications and celebration emblem, to hues and banners reflected the search and sense of the Adobe manufacturer to give a seamless digital practical experience for attendees.”

NASCAR

Use Circumstance: Associate/Purchaser Engagement

“For NASCAR, it was crucial that we go on to produce superior-excellent provider to our brand name partners as we look to push benefit for their organizations in the wake of the entire world likely virtual. Courtesy of BlueJeans Events, we have been very well-positioned to do just that – as their suite of equipment helped us re-produce the in-person partnership encounter in an totally digital landscape,” said Michelle Byron, Vice President, Partnership Advertising and marketing at NASCAR.

“The pandemic has forever redefined the advertising event approach,” mentioned Eric Spadafora, VP and GM, BlueJeans by Verizon. “While COVID-19 pressured marketers all around the earth to rapidly pivot to virtual activities, leaders are now having a phase again to reevaluate their digital and hybrid events methods and systems to establish the finest path forward. As we glimpse in advance, BlueJeans is poised to enable organizations locate achievement with their digital occasions so that they can exceed purchaser expectations.”

Learn additional about how BlueJeans is empowering corporations to rework their digital occasion tactic to supply actual company benefit at bluejeans.com/clients.

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